Backstage Webinar Studio
Where thought leadership goes live
A done-for-you webinar service for teams who want to attract attention, build trust, and showcase expertise—without managing strategy, dealing with logistics, or handling content repurposing.
The problem
You’ve got great insights. You know a webinar could be a powerful way to share them and position your team as experts. But planning, writing, promoting, and running one is a mountain of work.
What if your speaker needs help shaping the story?
Who has time to write landing pages, promo emails, and social posts to attract sign-ups?
How can you keep attendees from dozing off?
And what about all the content repurposing that needs to be done afterwards?
Webinars can be a launchpad for visibility, trust, and pipeline growth—but only when you’re making the most of them. That’s where I can help.
The solution
Backstage Webinar Studio is for B2B marketing teams who want to produce engaging, effective webinar-based content without putting on hold everything else you’re working on.
Whether you’re launching a new feature, sharing original insights, or putting a spiky point of view out into the world, I’ll help you create a webinar that connects—and repurpose it into content that keeps working long after the live event.
Turn insight into influence
One great webinar can do a lot more than generate leads. It can:
Spark meaningful conversations with your audience
Establish your brand as a trusted source in your space
Build thought leadership you can use again and again
That’s why I don’t just help you with the logistics—I help you come up with a concept that will capture interest, structure the event into an engaging format, and turn your webinar into a series of strategic content assets.
How much would you like off your plate?
I offer three levels of support depending on your team’s bandwidth—and how much you want to get out of your webinar content.
Tier 1: Plan & Promote
Everything you need to plan and promote a polished webinar:
Strategy + Planning
▪ Kickoff call to define webinar goals
▪ Topic ideation (3–5 concepts based on audience pain points and your thought leadership angle)
▪ Attendee engagement ideation (3–5 ideas for polls, chat prompts, reactions, interactive exercises, etc.)
▪ Webinar title + description writing
▪ “Run of Show” schedule (a segment-by-segment breakdown)
Speaker Support + Talking Points Development
▪ Speaker prep call (tone, flow, key messaging)
▪ Script or talking points development
▪ Slide review and recommendations
Promotion Support
▪ Email copy (1–3 promotional emails)
▪ Social media copy for 1–2 platforms
▪ Copy for webinar registration page
$3,500
Tier 2: Follow Up & Repurpose
Everything in Tier 1, plus content that extends the life and reach of your webinar:
Post-Webinar Follow-Up
▪ Email copy for no-shows + attendees, with a summary of key takeaways
Repurposed Content
▪ Article: Thought leadership piece based on the webinar (~800–1,200 words)
▪ Mini-guide or checklist: How-to tips or other key info attendees may want to reference
▪ Q&A recap: Blog post or email based on live Q&A
▪ Key quotes roundup: List of 5–10 pull quotes to use in social posts or graphics
▪ Short video clips: 5 short cuts for social sharing
▪ Audiograms: 5 animated audio snippets for social sharing
$6,500
Tier 3: Full Experience
Everything in Tiers 1 and 2, plus production and hosting support so you can just show up and shine:
Production + Hosting
▪ Tech setup + dry run on your preferred platform
▪ Live moderation (introductions, chat engagement, audience Q&A)
▪ Backup plan in case of tech issues
▪ Raw video file post-webinar
▪ Summary of key attendee stats + engagement metrics
$8,500
Why me?
You don’t need just another vendor to help you check off your to-do list. You need a strategic partner who can translate your ideas into a webinar people actually show up for. I’ve helped B2B companies in health tech, gov tech, and beyond connect with the right audience—and now I can help you take your thought leadership live.
“It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”
Harry Rose, Bonterra