The Insight Lab
The Insight Lab is a smart system to make creating insight-led content easier! My process is designed to deliver sharp, strategic content that connects with your market and helps you hit your OKRs.
The framework for content that creates interest, engagement, and brand affinity
High-performance content is made from high-quality raw materials:
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Original Data Points
and/or Expert Opinions
Research-driven findings, expert opinions, and/or proprietary data that only you can offer
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A Unique Angle or POV
A fresh perspective that reframes thinking and sets you up as a true leader in your industry
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Strategic Brief
A clear roadmap defining the audience, goals, and how the piece will connect to your strategic goals
The Insight Lab helps you:
Uncover the raw materials necessary for true thought leadership.
Develop a unique point of view.
Align content with product roadmap, GTM shifts, sales enablement, and other strategic initiatives.
Scale insight-driven content creation so you’re publishing consistently.
“It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”
—Harry Rose, Bonterra