If your content can’t reframe the problem, your buyers won’t see the solution.

Your GTM strategy is clear and your positioning is on point. But you're short on content that helps buyers understand—and believe—what makes your solution worth switching to. The Insight to Influence Content Pack helps early-stage GTM teams turn their POV into sharp, usable content that builds trust, creates urgency, and fuels the next stage of growth.

What this is & why it works

The Insight to Influence Content Pack is a fast, focused, fixed-scope engagement that gives you two weeks of high-level firepower: insight extraction, sharp framing, and strategic content assets your sales and marketing team can actually use.

This is not a one-size-fits-all bundle. It’s a choose-your-own-adventure shortcut to influence for teams with something to say.

You already know how to talk about your product. But that doesn’t mean buyers get it.

This pack helps you:

  • Create high-leverage content without the heavy lift.

  • Educate the market on what makes your approach different.

  • Equip your GTM team with content that clarifies, compels, and converts.

  • Build buyer confidence in complex, high-consideration sales.

What you get

1. Expert Interview (or Async Input)

A focused 45-minute conversation to extract your POV, frame key market shifts, and surface buyer pain. Prefer async? I’ll work from recordings, notes, or written input.

2. POV Development

I’ll surface 2–3 core angles that differentiate your perspective—anchored in market context and buyer psychology. These become the backbone for strategic content that actually resonates.

3. Two Strategic Content Assets

Pick 2 (whatever you need most right now):

  • LinkedIn 3-post series

  • Insight-driven article

  • Sales sheet that reframes buyer thinking

  • Thought leadership deck

4. Distribution Toolkit

You’ll get a cheat sheet with rollout recommendations + snippets to plug into social, nurture flows, or sales follow-ups.

Built for teams like yours

Post–Series A startups in health tech, clean tech, gov tech, or vertical SaaS

  1. With a GTM lead or consultant who’s mapped your positioning

  2. Now facing pressure to translate strategy into traction

  3. Selling to technical, clinical, or regulated buyers who are allergic to hype

  4. Short on internal content support—but unwilling to sacrifice quality

“We were so lucky to find Laura! She’s wonderful to work with and very talented. Laura helped our company reposition one of our key products within the market, both at the highest strategic level and by assisting in the weeds. We successfully launched dozens of campaigns built around the content she provided, and following the guidance from her strategy!”

—Oakley Reid, Lead Product Manager at Knowde

Timeline + pricing

  • Delivery: 2-week turnaround

  • Price: $3,000

  • Beta Booking: Limited slots available each month as I refine this format

Want in?

Let’s turn insight into influence before someone else owns the conversation.